spend

Forrester: US social and display ad spend to grow by 70%
imdigest.net

A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021. Expansion of social media advertising will play a pivotal role in this growth. Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display spending (“close to […]

6
Like
Save
Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend
imdigest.net

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential […]

4
Like
Save
Internet Ad Spend Is About to Surpass TV Ad Spend [New Report]
imdigest.net

There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. It’s clear, it’s visually interesting, and most importantly, the results are always fascinating — with tremendous implications for marketers. Meeker’s report is chock-full of data about how the way users operate online is changing. And […]

10
Like
Save
Study: Companies Will Spend More Time and Money on Email Marketing in 2016
imdigest.net

DENVER–(BUSINESS WIRE)–A new study reveals email marketing will remain a top priority for companies in 2016 with nearly three out of four companies (71.8 percent) planning to spend more time on email production and more than four out of five (86.7 …

7
Like
Save
US E-Commerce Holiday Spend Will Reach $70B, Mobile Booms As Online Growth …
imdigest.net

Ahead of the holiday sales season kicking off tomorrow online, comScore has published its annual e-commerce forecasts for the period between now and New Years. The researchers predict that collectively, U.S. consumers will spend $70 billion on sites …

5
Like
Save
Parnells Will Spend the Night in Federal Lockup, Face Many More
imdigest.net

Sands has presided over the criminal case since February 2013, when Stewart Parnell and four other defendants were named in a 76-count felony indictment involving charges of conspiracy, fraud, and shipping food that was contaminated and misbranded. On …

7
Like
Save
How to Prioritize PPC Ad Spend with Lifetime Value
imdigest.net

Say you sell blue widget subscriptions. Wouldn't it be great to know that customers who convert for “best blue widgets” generally keep their subscriptions for 8 months ($200), whereas customers who convert under “fast blue widgets” don't make it …

5
Like
Save
‘IAB: US Digital Ad Spend Jumps 16% To Top $13.3 Billion In Q1 2015′ – ‘Marketing Land’ Article
imdigest.net

Ginny Marvin says, “In another historic high, internet advertising revenues in the US topped $13.3 billion in the first quarter of 2015. The latest numbers, issued in an interim quarterly report from the Interactive Advertising Bureau (IAB) and PwC US’s New Media Group, show ad revenues rose 16 percent year-over-year above Q1 2014’s $11.4 billion. “The […]

9
Like
Save
Programmatic Ad Spend Booms, Fueled By Retail
imdigest.net

This year, the U.S. retail industry will spend $3.71 billion to purchase digital display ads programmatically — nearly a quarter (24.9%) of the $14.88 billion U.S. advertisers will spend on programmatic buys, according to a new report from eMarketer …

5
Like
Save
Media Buyers Plan To Spend 46% Of Digital Budget Via Programmatic This Year
imdigest.net

Media buyers plan to spend nearly half (46%) of digital ad budgets via programmatic channels this year, and the remaining 54% through “traditional” means. This represents a continued shift toward programmatic spending, as 38% of media–buyers' digital …

5
Like
Save
How social media sites make you spend more
imdigest.net

When I ran a Facebook ad recently for a nonprofit where I volunteer, I was surprised how specific you could get in targeting potential customers. If I wanted to advertise the event I was promoting to women between the ages of 24 and 26 in my city who …

10
Like
Save
Survey Shows SMBs Ready to Increase Internet Marketing Spend in 2015
imdigest.net

January 20, 2015: The “SMB Internet Marketing Survey 2014,” conducted by BrightLocal, shows that 37 percent of small businesses plan on spending more money on Internet-based marketing in 2015. This is compared to 21 percent who responded the same …

2
Like
Save
Average Indian to spend Rs 10000 on e-commerce in 2015: Study
imdigest.net

About 40 million consumers purchased something online this year and the number is expected to grow to 65 million by 2015 with better infrastructure in terms of logistics, broadband and internet-ready devices. The overall e-commerce industry, valued at …

2
Like
Save