Content Marketing Institute is hosting a webinar on ‘From Start to Finish: Being Compelling In Your Virtual Communication’ on Wednesday, December 13 at 2.00 pm EDT. Key persons: Matt Abrahams, Principal and Co-Founder, Bold Echo Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “You most certainly have had the unfortunate experience of sitting […]
Video marketing is one of the most efficient forms of marketing today. Video helps you to connect with your prospects and customers by effectively sharing the features of your products or services. Entrepreneur columnist Aaron Agius has shared five low-cost ways to start video marketing. Agius says, “People are bombarded with information all day, every […]
If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. And despite what you may […]
The social media master builds and scales multimillion-dollar businesses using these strategies.
Artificial Intelligence (AI) offers a great way for the marketers to empower their content marketing efforts. AI can enable marketers to design content strategy, campaign strategy, personalization and more. CMI’s Andrew Davies has shared an article on using AI for content marketing. Davies says, “In an increasingly competitive world, any business that does not understand […]
Jen Hacker sits down with The Good Beginning founder Beth Helmstetter to learn the story behind building her own brands.
When you start an online business, there are thousands of questions that need answering. How much money do you really need to start a business? How do you register it with the government? How do you build a website? Who’s your target customer, and what tactics and messaging should you use to reach them? You’ll quickly […]
To maximize your startup’s social impact, make sure it has a philanthropic vision from the start.
You nailed the pitch, closed the account, and now it’s time to roll up your sleeves and get to work. Everyone on your team is ready to dive in, and the client couldn’t be happier to have an agency bringing fresh ideas and new energy to the table. What could possibly go wrong? As you […]
Eric Samson says, “A disproportionate amount of spending happens during the holidays among brands and consumers. Retailers slash prices with the expectation that holiday promotions will motivate shoppers to buy more of their products as gifts for family and friends. Companies invest heavily to promote the sales they are having. But is it enough? Earlier […]
Sam Oh says, “Have you incorporated video into your marketing strategy? If not, it’s time you should. A few years ago, video marketing seemed to be its own entity. If you wanted to be found by select audiences, you had to have video. But now, video has special significance everywhere. In this post, we will […]
Rand Fishkin is known for founding an incredibly successful company — while keeping an unwavering commitment to his core values. You may have noticed, if you look around at the general business landscape, that a lot of successful founders are a bit cocky. They tend to overestimate the role of their own genius in their […]
Tommy Wyher says, “If you want to get more out of mobile marketing, you’ll benefit from developing a mobile marketing strategy that covers all of the bases. These days, more and more entrepreneurs are discovering the power and potential of mobile marketing and they are using this marketing format in order to grab vital market […]
How one company, using social media, raised nearly $13,000 for a local hospital.
I have fallen in love with a travel website. It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods of time while you’re on the road and having full experiences in each place you stay. When I stumbled upon it, the incredible photos and […]
The fastest way to become a proficient content creator is to make writing part of your daily routine. When you write habitually, you open up a channel that allows the ideas in your head to more easily become a physical expression of those ideas. You go from thoughts to words on a page faster. Your […]
Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment. There’s no denying that online marketplaces—something like a flea market for the internet—have been useful to thousands of startup ecommerce companies. At some point, however, you have to leave the flea market behind and start your […]
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. We’ve all heard that you should never check your email when you first get to the office if you want to start your day at peak productivity. If you’re not careful, you’ll be lost in a black hole of […]
The Internet is rife with articles espousing digital trends in every shape and form: video is still going strong, IoT, live streaming and “super real-time.” But trends are just that: trends. Today's hottest thing is tomorrow's old news. Google Glass …
Cartoonists don’t think straight. If you tell them about cars, they think of chewing gum. If you talk to them about dinner, they think of heel balm. In short, they force-fit thoughts that may have no connection to each other. But what’s a cartoonist got to do with the opening paragraphs of your article? When […]
Whether you're a bootstrapper or an investor with a bit of extra money to start a new enterprise, ecommerce is a great field to get into, especially today. Even as a beginner in ecommerce, the tools and resources are all laid out for you. All you need …