According to SmartInsights, mobile digital media time in the US is now significantly higher at 51% compared to desktop which is 42%. With such a wide adoption of mobile, it is high time marketers focus on mobile advertising. Content Marketing Institute columnist Marcia Riefer Johnston has shared five strategies to help us improve mobile advertising. […]
Pay-per-click marketing which is commonly associated with first-tier search engines, is an Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Search Engine Journal columnist Michelle Morgan has shared five strategies to help marketers improve their PPC marketing campaigns. Morgan says, “Audience targeting has… […]
Video is an integral part of any marketing strategy that is created today. It is a tool that helps you to deliver a personal message to your target audience. Entrepreneur contributor Aaron Price has discussed five strategies to help marketers create exceptional video content for marketing. Price says, “Do you need to produce video content […]
Blogging is an essential part of our everyday marketing activities. It helps you to connect with more customers and keep them updated with the products and services your brand offers. Forbes contributor Jayson DeMers has shared ten ways to refresh your blog and influence more people. DeMers says, “Even the most inspired, targeted, and motivating […]
Digital Marketing Depot is hosting a webinar on ‘Advanced Ad Targeting Strategies for AdWords, Facebook and Display’ on Tuesday, January 30 at 1.00 pm EST. The DMD team says, “Join our ad targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the […]
Facebook is one of the most used and useful social platforms that helps businesses strengthen their online presence and make their brands successful. If your concern is local marketing, there also Facebook can be a strong support. Developing local marketing strategy is essential to get more sales done. HubSpot columnist Brian Appleton has shared nine […]
An integrated marketing campaign combines print/broadcast advertising, public relations, direct marketing, email, digital and in-store promotions to achieve better effects in marketing and promotion. Devising an integrated marketing campaign can also help you to reach out more people. Marketing Land columnist Kevin Bobowki has shared four tips to build effective integrated marketing campaigns…. [[ This is a content summary […]
Personalization is the key in any form of marketing and email stands at the center of it. Personalization in your email marketing campaigns helps you to make your subscribers feel that they are ‘important’. HubSpot columnist Amanda Zantal-Wiener has shared examples of thirteen email campaigns that can help you to build personalized email experiences. Amanda says, […]
Crafting convincing emails is an art. With effective language use and incorporation of the eight marketing strategies you can make your email marketing campaigns more successful. Martech Today columnist Mary Wallace has shared four ways to improve your email creation process. On establishing right standards, Wallace says, “Building a set of standards is a no-brainer […]
Email marketing keeps evolving. Though it is one of the oldest forms of marketing, even today it is one of the most trusted marketing solution. 2018 is approaching fast and to help marketers enhance their email marketing efforts, HubSpot columnist Sophia Bernazzani has shared thirteen strategies. Bernazzani says, “Read on to learn what strategies you should […]
Your marketing efforts can hamper if you are not optimizing your sites for SEO. Effective search engine optimization helps your sites get indexed in search results for the keywords that are close to your business. SEO is an altogether separate industry now with which you can build a brand and help it grow. Business.com writer […]
Influencer marketing is becoming a popular form for the marketers due to its facets like quicker results and affordability. In B2B marketing too, influencer marketing is adopted. Small Business Trends columnist Annie Pilon has shared eight strategies to help marketers set their goals and budgets. Pilon says, “Odden shared some tips and insights for B2B […]
Entrepreneur’s VIP contributor Susan Gunelius has shared eleven call to action hacks to help marketers boost clicks on their sites and improve the conversion rate. says, “As you create your online marketing materials, it’s likely each one will include a call to action button or link. There are many elements that affect the click rate […]
There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing a business, it seems like this […]
Digital Marketing Depo is hosting a webinar on New RLSA Strategies for Search Marketers on Thursday, May 25 at 1.00 pm EDT. This webinar will help marketers learn remarketing and retargeting tactics. The webinar attendees will learn: How to develop and grow valuable remarketing audiences. How to use RLSAs to reach customers across devices. What display […]
Before we get started — just a reminder that if you’ve been thinking about moving your site to StudioPress Sites, this is a fantastic week to do it. Not only will you get your first month free, we’ll even migrate your existing WordPress site for you. Also for free. Hooray for free, my favorite amount. […]
Marketers who blend chatbots with social media are way ahead of the game and likely to stay one step ahead.
Planning and metrics are key to any successful marketing effort, yet many entrepreneurs rush into the social conversation with little idea of what they hope to accomplish.
Don Davis says, “A new Internet Retailer report analyzes the value of privately held e-retailers and provides guidance on how to build the value of an e-commerce business. Every entrepreneur starting an online retail business at her kitchen table dreams of getting rich. It can be done, even if Amazon.com Inc.’s growing dominance of online […]
Here are some hacks to boost your social media marketing.
Andrew Gazdecki says, “Any good marketer knows to keep an eye on the future to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 in the rear-view mirror and 2017 flying down the pipeline, now is the time to start examining what the […]