Business-to-business (B2B) is the way to help brands deal with other companies and reach out target buyers. Moving further, B2B content marketing is all about using content to expand your business’s audience, strengthen and develop brand affinity, and ultimately drive leads and sales by appealing to other businesses. Entrepreneur contributor Honey Singh has shared a five […]
Website optimization has two approaches — tactical and strategic. Improving your headline, providing good testimonials and changing form fields are examples of using a tactical approach to add value to your webpages. It is necessary but generally provides only incremental increases in conversion. A strategic approach, on the other hand, addresses root issues on your […]
With 2.2 billion active users, it might seem like turning followers into paying customers on Facebook would be easy. At least a few of those users will want what you’re selling … right? Unfortunately, targeting a local market on Facebook is a little more challenging than that. Building a local Facebook marketing strategy is challenging, […]
Content Marketing Institute columnist Dawn Papandrea has shared the strategies of eight brands who use education as a marketing strategy. Papandrea says, “Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing […]
Content is still the king of web and by maintaining quality and keeping it customer-centric. To help marketers come out with better content CMI columnist Marcia Riefer Johnston has shared four ways to adopt a customer-centric strategy. Marcia says, “Does your company look at content through customers’ eyes? Here’s one way to tell: Look at […]
Your search engine rankings depend on the quality and authenticity of the content that you publish on your website. A well-planned content strategy is inevitable for good SEO. MOZ columnist Alli Berry has shared nine tips to help marketers build a content strategy for the SEO. Berry says, “As SEOs, it can be really hard […]
As many of the nearly 20,000 attendees at HubSpot’s annual INBOUND event would probably attest, a major highlight of this year’s event was Michelle Obama’s powerful keynote address. A close second would have to be my breakout session. (Just kidding.) Well, I’m just kidding about being a close second to Michelle. I really did speak […]
Ultimate Tag is hilarious multiplayer tag for your iPad! Grab up to four of your friends and family for this action packed take on an age-old game. Yep, it’s just what you think it is!
Quarriors is an awesome combination of strategy and dice building game for iPad. This game provides amazing special effects and great sound that makes you immersible in the game. Play as a powerful mystical warrior and collect dangerous quarry from the unbeatable creatures.
How to distinguish your local business from its national brand.
This week was all about the bigger picture of content marketing strategy. “Great content” is a wonderful start, but you need the strategic context that pulls it all together. Whether you’re a pro or just getting started, the posts and podcasts below will give you a framework to make your project really strong. On Monday, […]
If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.” That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as […]
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say […]
An effective content development and marketing strategy can result into improved sales and revenue. HubSpot columnist Justin McGill has published a short guide to developing a content strategy. McGill says, “Content marketing helps businesses prepare and plan for reliable and cost-effective sources of website traffic and new leads. Think about it — if you can create […]
Virtual Reality is helping brands showcase their products to their customers and make them buy the products. Creation of right VR content can help you prosper in ecommerce. HubSpot columnist Michael Peggs has shared seven tips to create a content marketing strategy for virtual reality. Peggs says, “Despite what you might think about VR, it’s not […]
Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement. For many customers today, an experience is inauthentic if it’s not interactive. Meaning, they […]
Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email list because the company was sending […]
Digital Marketing Depo is hosting a webinar on ‘Best Practices for Building an On-Demand Content Strategy’ on Thursday, August 17 at 2.00 pm EDT. This webinar will help marketers learn an effective on-demand content strategy that puts your content in a buyer’s hands quickly and easily. Webinar Speaker Mark Bornstein, Vice President, Content Marketing, Digital Marketing Depo team… […]
It is very important to update your SEO strategies depending upon the search engine changes and with the changing needs of your business. MOZ writer Roy Hinkis has shared five ways to realign the SEO strategies for your growing business. Hinkis says, “In this blog post, I’m going to show you how to pivot your […]
I’ll admit it: I’ve always been a bit befuddled by the letters assigned to generations. In fact, I remember the day that I lamentably found out that I wasn’t a member of Generation X. I had missed the mark by just a hair, and growing up in the 90s, learning that it wasn’t me who […]
Content marketing plays an important role in helping marketers reach out more and more customers online. It also enables marketers to make money online. In today’s competitive environment it is very important to improve the content marketing strategies. Entrepreneur writer Claire Holland has shared tips on developing a compelling content marketing strategy by sharing an […]