Kelsey Humphreys chats with Lindsay Moreno about her advice advice for other franchisees or MLM business owners.
Not long ago, I wanted to upgrade my phone. To begin my research, I went to a webpage that I’d visited many times before. Right in the center of the white, nearly empty page was one word — APPLE. Ten minutes later, I joined 90 million other satisfied customers as the proud owner of an […]
I’ll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published […]
Content marketing is popular among the marketers and still growing fast. It helps you stay in touch with your clients and persuade them to take an action using different forms of the content. CMI columinst Marcia Riefer Johnston has published an article guiding marketers to use content marketing to get and retain customers. Marcia says, “Does […]
In today’s marketing arena, video has a special place. It is one of the most used marketing tools today and for promotion of most products marketers prefer to utilize videos. When it comes to social media, video rules there too. And with the right posting strategies and by offering quality content in the video marketers […]
Email marketing remains at the heart of all marketing channels. It helps you reach out the people who prefer to hear from you. A big subscriber base can help you make your business stand out. AWeber columnist Shelby McGuigan has shared six ways to strengthen your email subscriber base using you blog. McGuigan says, “Tere are […]
In the digital era data plays an important role in almost all the business strategies and judgements. And marketing is the one which benefits most with the right data usage. Entrepreneur columnist AJ Agrawal has shared nine techniques to use data-driven marketing for getting more customers. Agrawal says, “Now that marketing is more customer-centric, and […]
Chatbots are used extensively in marketing for staying in touch with prospects and customers on the social media. Within a short time of its introduction, chatbots have become quite popular. Entrepreneur’s VIP contributor Murray Newlands has shared eleven advantages of using chatbots for marketing. Newlands says, “Chatbots are a valuable resource which can boost your […]
Artificial Intelligence (AI) offers a great way for the marketers to empower their content marketing efforts. AI can enable marketers to design content strategy, campaign strategy, personalization and more. CMI’s Andrew Davies has shared an article on using AI for content marketing. Davies says, “In an increasingly competitive world, any business that does not understand […]
Online reviews play a vital role in the online marketing and promotions. Many research works suggest that most online customers trust online reviews. Entrepreneur writer Dan Scalco has published an article sharing six ways to use online reviews in marketing. Scalco says, “While reviews are (almost always) inherently helpful for improving sales, the way you […]
You can use stock photos to make your ads, blog posts and other content more appealing. Entrepreneur’s Ash Read has shared a guide to help marketers use stock photos in marketing. Ash says, “When it comes to finding the right images to use in our marketing efforts it goes far beyond simply finding an image that […]
Ryford Estores always liked today’s short, short hairstyles. But he got fed up with the long waits at the barbershop.
Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline. The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost. In that momentary gap, instead of […]
Customer testimonials help marketers in a great manner as they help them persuade prospects to become clients. According to a Nielsen survey, 92% people trust products recommended by their peers and 70% trust the recommendations of the people they do not even know. Sujan Patel has published an article on CMI sharing nine strategies marketers […]
In a normal day, a web user sees ads repeatedly. To solve this issue Google launched ‘Unique Reach’ during the Marketing Next conference in San Francisco. Unique Reach captures the number of times the same person has seen an ad. It aggregates impressions across devices, campaigns and formats. With this new tool, marketers and publishers can stop […]
Research shows that Instagram is growing quickly. Also the network is adding more features that can help marketers improve their marketing results. With certain measures in their to-do-list, marketers can surely get their sales boosted using Instagram. Entrepreneur writer Kim Walsh-Phillips has share some tips that can help marketers improve their product sales by attracting more […]
When it comes to growing and marketing a product or service using social media, it is Facebook what marketers see as the first and the best option. Facebook is the choice of most startups and individual marketers who are intoonline business. In an Entrepreneur.com article, Wade Harman has shared the Facebook wisdom of Rohan Sheth, founder […]
Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year. But is all this video […]
Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.
For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are — and for many folks, that’s Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how […]
Your content marketing strategy should be approached a little differently if your business offers professional services, like practicing law, medicine, or performing some form of consulting work. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. Demonstrating that expertise is going to be crucial to building trust […]