Video

How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]
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Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement. Spoiler alert: […]

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‘Video Storytelling Marketing Will Go Viral in 2017’ – Small Business Trends
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HigherVisibility team says, “As I’ve said before, visuals are a critical component of marketing strategy. They drive views, accelerate campaign calls to action, and stick with users better than a block of text. Real time streaming through channels like Facebook Live or Snapchat have helped some brands find significant success personalizing their business among users-putting a […]

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How Can Schools Incorporate Video into Their Admissions Marketing
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Everyone loves online videos. People in every age group are shifting their viewing habits to online video and away from television. Unsurprisingly, Americans between the ages of 18 – 24 watch the least amount of television and drive online video consumption rates with their phones. Using video boosts engagement and conversion rates in pretty much […]

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‘Social Video Throwdown: Pinterest Enters the Ring With Facebook and Twitter’ – Entrepreneur
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Aaron Agius says, “In August, Pinterest followed other major social platforms by launching full video ads for brands. More options for video marketing can only be good news for marketers, and here’s why I think so: One-third of all online activity is spent watching video 90 percent of users say seeing a video about a product […]

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Facebook Inflated Video Ad Viewing Stats for 2 Years
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The error has been fixed and did not impact billing, the social network said.

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‘8 dos and don’ts of successful video advertising’ – Marketing Land
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Pauline Jakober says, “Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics. In today’s […]

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What is the most successful online video of all time? #ad
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When you are talking about marketing videos, the winner is this one: Dollar Shave Club. By the way, there’s a transcript of the video on the page, too. Why is it called the most successful video? • This video launched a membership service in 2012 by going viral. • It has had over 23 million […]

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Pushing Boundaries with Video: 6 Steps to Make a Video That Works
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Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department, I’ve seen first-hand the power of video. Our clients have used […]

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‘Your Guide to Brainstorming Creative Video Ideas’ – AWeber
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In a recent article on the AWeber site, Jason Moore shares some helpful information on video marketing, writing, “Crafting a really great video starts with really great brainstorming. Without it, you could end up creating a lot of really rough drafts of scripts and doing a lot of takes to try to get your video […]

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Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]
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“If you write an email like a human being would write an email, you’re going to get a better response.” So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. The Heritage Foundation is a non profit conservative think tank focused on conservative policy formation and promotion. I realize quoting a political organization […]

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‘Marketing Video: Personalize Your Outreach With Account-Based Marketing’ – MarketingProfs
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Malinda Wilkinson says, “How do you personalize your marketing strategy to attract a group of customers that is ready to buy your product or service? You identify your target accounts, market to them, and measure your results. That’s account-based marketing (ABM), and it really can be that simple. As Matt Heinz, president of Heinz Marketing, […]

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Unique Selling Proposition (USP) Defined in 60 Seconds [Animated Video]
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Like David Ogilvy, mid-20th-century ad man Rosser Reeves promoted a hard-sell approach and thought advertising should do one thing: sell. And sell he did. Campaigns for Viceroy cigarettes, Carter’s Little Liver Pills, Listerine mouthwash, and Colgate toothpaste boosted sales and put these brands on the map. His goal was to get customers to recognize a […]

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‘Why You Need to Start Video Marketing Now’ – Entrepreneur
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Sam Oh says, “Have you incorporated video into your marketing strategy? If not, it’s time you should. A few years ago, video marketing seemed to be its own entity. If you wanted to be found by select audiences, you had to have video. But now, video has special significance everywhere. In this post, we will […]

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SEO Defined in 60 Seconds [Animated Video]
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How do people find what they’re looking for on the web? Search engines. And in order for business owners to ensure that their content appears as the most relevant resource for prospective customers, they must optimize web pages to show up in search engine results for specific keywords. But let’s say you’re a beginner when […]

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Podcasting Defined in 60 Seconds [Animated Video]
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Perhaps you’ve reached a stage in your business where you are ready to do something new. You have a story to tell or education to share, but you’d like to do more than just writing. Or, you may feel that your audience isn’t growing as quickly anymore. If you relate to any of those scenarios, […]

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Membership Sites Defined in 60 Seconds [Animated Video]
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Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers. Many of those articles drive substantial traffic to your site, and you’ve published 12 guest blog posts on other websites. Those guest posts also drive traffic and help you gain subscribers. About once a month, you get an invitation […]

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Marketing Automation Defined in 60 Seconds [Animated Video]
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Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you fall into the second category, you’re not alone. Marketing automation is a hot topic these […]

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10 Excellent Examples of Video Marketing on Facebook
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Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded […]

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Landing Pages Defined in 60 Seconds [Animated Video]
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You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more. But what exactly is a landing page? Watch our short, fun video about landing pages […]

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17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
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Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Instagram’s come a long way since then, and […]

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‘Lights, Camera, Action: 5 Ways to Maximize Your Video Marketing Potential’ – Business.com
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Ruchard Smith says, “The modern era of entrepreneurship is pretty discrete when it comes to strategies and executions. Days are gone when trial and error methods used to work like charm. Organizations are thin on time as every second there is a new competitor, breathing down their neck. Over the years, businesses have been expressive […]

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