Ashley Ruppert says, “In any business, knowledge is power. What better way to increase your knowledge than studying your organization’s data? Sounds obvious enough, right? Actually, it’s not as obvious as it seems. In fact, only 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience. With […]
Millennials … you’ve got to love them. Particularly when it comes to their devotion to checking their email. According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email: From bed (70 percent) From the bathroom (57 percent) While driving (27 percent) That’s a lot […]
Marketing Land team says, “It used to be that if you were doing online video, you were doing YouTube, and probably nothing else. Today, YouTube is still an enormously popular outlet for video marketers, but it’s no longer the only one around. Facebook is regularly touting the growth of video watching among its users, and […]
Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What’s more, 55% of people watch videos online every day. But like any new marketing tactic, video needs to be done right to have an impact on your business. This means creating the right […]
Cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website because it can help you accomplish many of your content marketing goals. Goals like: Getting links to your website Finding new readers Attracting subscribers Ranking in search engines for competitive keywords Highlighting archived material But what exactly is cornerstone content? Watch […]
Kenia says, “The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019. Meanwhile, another study from Business Insider estimates that video advertising will account for […]
Ben Lemmers says, “Sales and Marketing haven’t always had the best relationship. In fact, their relationship in many organizations can sometimes be described as that of two diverse organisms living together in a way that benefits only one. B2B companies’ inability to align sales and marketing teams around the right processes and technologies costs 10% […]
I remember my first A/B test. It was between two different email subject lines. The first subject line briefly described the contents of the email. The second subject line was basically the same, except I added the word “free.” There was a lot riding on this test, too — namely my reputation. I was new […]
Eric Hinson says, “January has come and gone, and February slipped out the door right behind it. Now it’s March, and you’re probably working hard to implement all those new campaigns and initiatives you developed in December. But did you set the right goals? And are you using the right tools to achieve those goals? The […]
Live video is becoming a highly competitive feature on social platforms.
Cassie Nelson says, “Though too many leads certainly isn’t a bad problem to have, it can be a problem nonetheless if a company’s marketing efforts are being driven by lead volume rather than lead quality. It would be great if every person that came through the funnel was an ideal candidate for the product or […]
Tweet On February 22, we brought you a live blog post from MarketingSherpa Summit 2016, the signature event of our sister site. In the post, we looked at a presentation from Summit’s Digital & Data track by Mike Loveridge, Head of Digital Test and Learn, Humana. In his presentation, Mike discussed how he and the […]
Katie Constantine says, “Who hasn’t heard the phrase “content is king”? It’s a mantra for marketing teams, but what type of content is the most effective? Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog […]
Bet365 won in the Best Sports Betting Affiliate Program category, while Tipico is already planning a “massive party back home in Malta” after winning the award for Best Foreign Language Affiliate Program. “This award means a lot to us really… It's a …
Matt McGee says, “Twitter took the somewhat unusual step today of revealing a number of planned improvements for 2016 — changes that involve the company’s core user experience, its advertising business and its onboarding process for new users. “We do feel there are a number of broken windows that are inhibiting growth,” CEO Jack Dorsey […]
The social-media giant has new features and recommendations to help businesses make videos that can be watched without sound.
Pay per click (PPC), which is also referred to as cost per click (CPC), is an online advertising model used to attract consumers to websites. PPC involves advertisers paying the publisher, who is the host or owner of a site, every time an ad is clicked …
Programmatic is taking over the world. Pretty soon we won't need any humans to deal with the mundane task of buying media. Based on its aggregate analysis of several studies, eMarketer forecasts 59% of the $26.15 billion spent on display ads in the U.S …
Annie Pilon says, “Video is becoming an increasingly popular way for brands to reach target customers. Videos can help demonstrate products, explain processes and show off your brand’s personality in a way that can’t be done through a simple blog post or string of tweets. But using video effectively requires more than just uploading a few […]
If you're reading this, congratulations! You've somehow managed to pull yourself away from a video playing on social media. Facebook and Twitter junkies already know that in 2015 video reached new heights on social platforms. There were millions of …
Playing catch up with Periscope and Meerkat, the social giant finally rolls out real-time video broadcasting for the rest of us.