Video

This startup merges live video and ecommerce, and it's raising big money from …
imdigest.net

China's ecommerce sector is crowded. There's no denying that. Even in a niche space like mobile international ecommerce, where apps help Chinese buyers access high-quality products from overseas, competition is fierce. If you want to take on that …

5
Like
Save
‘Twitter Testing YouTube-Like Video Advertising Model With New Amplify Offering’ – ‘Marketing Land’ Article
imdigest.net

Martin Beck says, “No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data. Called “lead ads” and […]

7
Like
Save
‘Twitter Rolls Out Video Cards For Mobile App Marketers’ – ‘Marketing Land’ Article
imdigest.net

Ginny Marvin says, “Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with video clips. The card format is rolling out of beta globally. Videos show users a preview of the app and autoplay in timelines. App marketers can use any of […]

9
Like
Save
‘Brands Shifting From YouTube To Native Video On Twitter’ – ‘Marketing Land’ Article
imdigest.net

Martin Beck says, “Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost certainly much higher now. And lured by those eyeballs, brands have shifted their video posting on Facebook from YouTube to native, passing the […]

4
Like
Save
How a Cloud-Based Video Creation Service Uses Testing to Better Understand What Customers Want
imdigest.net

Tweet What assumptions do you make about your customers? How do you validate if those assumptions are true or, instead, actually damaging conversion? A/B testing can help you discover what really works with your customers. Animoto, a cloud-based video creation service, usually has at least one test running every week and runs a total of […]

10
Like
Save
3 Steps To Integrate Video With Email Marketing Automation
imdigest.net

Many marketers have found that adding video to their email programs drives increased engagement and customer loyalty. People love watching videos online (4 billion video views on Facebook alone in 2014), and they aren't all cat videos and sport …

2
Like
Save
3 Ways Social Video Marketing Can Propel Your Brand
imdigest.net

This recent trend harnesses the power of emotions to deliver a subtle message to viewers.

2
Like
Save
Wal-Mart earnings disappoint again as profit drops (+video)
imdigest.net

It's opening a string of fulfillment centers dedicated to e-commerce that should speed up delivery and put more items in one box. And it's testing an unlimited free-shipping service for $50 a year, undercutting Amazon's popular Amazon Prime, which …

10
Like
Save
How To Use Video To Enhance Your Email Marketing Campaigns
imdigest.net

Love it or hate it, email is at the heart of many business relationships, and it is one of the main tools marketers use to develop and nurture relationships with prospective customers. Unfortunately, our inboxes are inundated with messages. It's hard …

8
Like
Save
How a Blank, 4-Minute Video Got 100,000 Views
imdigest.net

In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring.  Proving your ads actually rang the register, however, has historically been a difficult exercise — one requiring deep expertise in research, statistics, and business analysis.  Unfortunately, in lieu of doing […]

7
Like
Save
25 Video Marketing Statistics for 2015 [Infographic]
imdigest.net

It’s no secret video is becoming a bigger and bigger part of companies’ inbound marketing strategies. This year alone, we’ve seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat. Nowadays, the play button is becoming “the most compelling call-to-action on […]

9
Like
Save
‘Start Smart, Scale Up, and Stand Out With Video’ – Content Marketing Institute
imdigest.net

Robert Rose says, “Have you heard? Video on the web is popular. OK, I state the obvious – but video has truly emerged to become both a huge opportunity and challenge for brands in their content marketing efforts. In terms of how big the opportunity is for B2B marketers in particular, consider that a study […]

8
Like
Save
Golfer aces final hole at tourney, buys beers for media — VIDEO
imdigest.net

Jul 30, 2015; Gainesville, VA, USA; Golfer Rickie Fowler purchased beer for members of the media to celebrate his hole-in-one in the first round of the Quicken Loans National golf tournament at Robert Trent Jones Golf Club. (Rafael Suanes/USA Today …

2
Like
Save
Roku Rocket Video Cast Productivity iPhone & iPod Touch App
imdigest.net

Rocket is also a fully featured download manager that allows you to download files to your iOS device. You can freely download music, videos, documents and just about anything else you can imagine. The app currently works with following: Roku Streaming Stick, Roku 3, Roku 2, Roku HD (2500) or Roku LT (2400+2450) Player!

0
Like
Save
How to Create a Killer Explainer Video [Infographic]
imdigest.net

Video has become one of the most powerful forms of marketing content. As people become less and less patient, the text-only approach is no longer cutting it. We’ve moved into a visual-centric world, of which video is a critical piece. One component of your marketing strategy that video’s especially great for? Explaining to web users what your business […]

6
Like
Save
Media Buyers Beware: Make Sure You're Buying Premium, Viewable Video …
imdigest.net

Media buyers are getting savvy to the value of digital video content. But advertisers and media buyers need to educate themselves on two key issues: the differences between premium and non-premium video content and the importance of video viewability.

8
Like
Save
MyStuff2 Pro Productivity iPhone & iPod Touch App Review
imdigest.net

MyStuff2 allows you to get organized. Avoid buying something you already have. Make it easy to find your stuff. Be prepared in case of theft, fire, or flood. Data entry is made easy with barcode scanning and Amazon integration, autofill, quick copy, and bulk editing.

0
Like
Save
‘Video: The Contender Takes the Marketing Title’ – ‘MarketingProfs’ Blog
imdigest.net

Gary Lipko says, “Like a heavyweight contender, video has been rising through the ranks of marketing media, waiting for its title shot. In 2012, we learned that 76% of marketers plan to add video to their sites. In 2013, we learned that 93% of marketers were using video somewhere in their campaigns and 70% planned to […]

6
Like
Save
‘Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads’ – ‘Marketing Land’ Article
imdigest.net

Martin Beck says, “Twitter is making it easier for advertisers to tap into Amplify, its video clip focused ad product. Amplify is a two-year-old product that has been one of the cornerstones of Twitter’s video advertising efforts. It allows advertisers, publishers and brands like the NBA to serve Twitter users with near real-time video clips from […]

9
Like
Save
‘7 Tips For Launching A Video Marketing Strategy’ – ‘Marketing Land’ Article
imdigest.net

Michael Litt says, “If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working. But how do you […]

4
Like
Save
‘How Publishers Clearing House Used Real-time Marketing to Increase Online Engagement by 46%’ – MarketingSherpa Video
imdigest.net

MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

2
Like
Save