China's ecommerce sector is crowded. There's no denying that. Even in a niche space like mobile international ecommerce, where apps help Chinese buyers access high-quality products from overseas, competition is fierce. If you want to take on that …
Martin Beck says, “No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data. Called “lead ads” and […]
Ginny Marvin says, “Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with video clips. The card format is rolling out of beta globally. Videos show users a preview of the app and autoplay in timelines. App marketers can use any of […]
Martin Beck says, “Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost certainly much higher now. And lured by those eyeballs, brands have shifted their video posting on Facebook from YouTube to native, passing the […]
Tweet What assumptions do you make about your customers? How do you validate if those assumptions are true or, instead, actually damaging conversion? A/B testing can help you discover what really works with your customers. Animoto, a cloud-based video creation service, usually has at least one test running every week and runs a total of […]
Many marketers have found that adding video to their email programs drives increased engagement and customer loyalty. People love watching videos online (4 billion video views on Facebook alone in 2014), and they aren't all cat videos and sport …
This recent trend harnesses the power of emotions to deliver a subtle message to viewers.
It's opening a string of fulfillment centers dedicated to e-commerce that should speed up delivery and put more items in one box. And it's testing an unlimited free-shipping service for $50 a year, undercutting Amazon's popular Amazon Prime, which …
Love it or hate it, email is at the heart of many business relationships, and it is one of the main tools marketers use to develop and nurture relationships with prospective customers. Unfortunately, our inboxes are inundated with messages. It's hard …
In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring. Proving your ads actually rang the register, however, has historically been a difficult exercise — one requiring deep expertise in research, statistics, and business analysis. Unfortunately, in lieu of doing […]
It’s no secret video is becoming a bigger and bigger part of companies’ inbound marketing strategies. This year alone, we’ve seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat. Nowadays, the play button is becoming “the most compelling call-to-action on […]
Robert Rose says, “Have you heard? Video on the web is popular. OK, I state the obvious – but video has truly emerged to become both a huge opportunity and challenge for brands in their content marketing efforts. In terms of how big the opportunity is for B2B marketers in particular, consider that a study […]
Jul 30, 2015; Gainesville, VA, USA; Golfer Rickie Fowler purchased beer for members of the media to celebrate his hole-in-one in the first round of the Quicken Loans National golf tournament at Robert Trent Jones Golf Club. (Rafael Suanes/USA Today …
Rocket is also a fully featured download manager that allows you to download files to your iOS device. You can freely download music, videos, documents and just about anything else you can imagine. The app currently works with following: Roku Streaming Stick, Roku 3, Roku 2, Roku HD (2500) or Roku LT (2400+2450) Player!
Video has become one of the most powerful forms of marketing content. As people become less and less patient, the text-only approach is no longer cutting it. We’ve moved into a visual-centric world, of which video is a critical piece. One component of your marketing strategy that video’s especially great for? Explaining to web users what your business […]
Media buyers are getting savvy to the value of digital video content. But advertisers and media buyers need to educate themselves on two key issues: the differences between premium and non-premium video content and the importance of video viewability.
MyStuff2 allows you to get organized. Avoid buying something you already have. Make it easy to find your stuff. Be prepared in case of theft, fire, or flood. Data entry is made easy with barcode scanning and Amazon integration, autofill, quick copy, and bulk editing.
Gary Lipko says, “Like a heavyweight contender, video has been rising through the ranks of marketing media, waiting for its title shot. In 2012, we learned that 76% of marketers plan to add video to their sites. In 2013, we learned that 93% of marketers were using video somewhere in their campaigns and 70% planned to […]
Martin Beck says, “Twitter is making it easier for advertisers to tap into Amplify, its video clip focused ad product. Amplify is a two-year-old product that has been one of the cornerstones of Twitter’s video advertising efforts. It allows advertisers, publishers and brands like the NBA to serve Twitter users with near real-time video clips from […]
Michael Litt says, “If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working. But how do you […]
MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]