“We’ll miss you, Cliff.” said Andy, my manager. His face looked long when he was sad. We were both working for a company that just experienced a major product failure, and, unfortunately, it prompted a massive round of layoffs. Since I was just an intern, Andy left the decision to leave or stay up to […]
Content is still the king of web and by maintaining quality and keeping it customer-centric. To help marketers come out with better content CMI columnist Marcia Riefer Johnston has shared four ways to adopt a customer-centric strategy. Marcia says, “Does your company look at content through customers’ eyes? Here’s one way to tell: Look at […]
Lead generation is one of the key elements that needs to be performed well in a business. And innovation is the key that can help you remain consistent at lead generation and nurturing. Forbes contributor Abdullahi Muhammed has shared 55 ways to help marketers generate more leads. Muhammed says, “Marketing your freelance business can be a […]
Facebook is used by almost all the marketers to promote their business and products. But innovating the application of Facebook in your marketing efforts can help you to lead the crows. HubSpot columnist Dylan Sellberg has shared five ways to help marketers make their Facebook pages popular and help them get more messages on Facebook. […]
Why would a shopper buy from your online store? Do you offer unique products? Are your prices lower than Amazon and other competitors? Is your store more fun to shop … The post 6 Ways to Differentiate Your Online Store appeared first on Practical Ecommerce.
Video marketing is one of the most efficient forms of marketing today. Video helps you to connect with your prospects and customers by effectively sharing the features of your products or services. Entrepreneur columnist Aaron Agius has shared five low-cost ways to start video marketing. Agius says, “People are bombarded with information all day, every […]
According to a CISCO research, online videos will account for more than 80% of all consumer internet traffic by 2020 and more than 500 million hours of videos are watched on YouTube everyday. Video can be a great tool for streamlining your marketing efforts. Entrepreneur contributor Daniel Marlow has shared three ways marketers can use video to enhance […]
According to the ReturnPath 2017 Deliverability Benchmark Report, 20% of emails do not reach the inbox which results into the loss of potential revenue for the marketers. Email deliverability is one of the most common email marketing problems marketers have been facing for a long. Marketing Land columnist Scott Heimes has suggested three ways to ensure proper […]
Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective. Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of […]
How you can use your platform to make a difference.
Google AdWords has been with Internet entrepreneurs for a long time now. Still there are a lot of things we can learn and implement to enhance the AdWords performance for your business. Search Engine Land’s Pauline Jakober has shared three techniques to optimize your AdWords account. Jakober says, “If you’re a PPC pro, it’s also […]
Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content. Specifically, we have 37 ideas. On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea […]
Recently, my wife and I went on our first cruise. Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another. Why? It’s all due to the completely satisfying experience […]
When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos. I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to a squirrel’s. Checking my RescueTime dashboard […]
Building a relationship with customers and providing “social proof” of your product’s value are actions that social media facilitates.
The early days of a new blog, podcast, or video channel are actually a sort of magical time. It’s quiet. No one has shown up yet. You can say or do nearly anything. You have the opportunity to experiment and play without fear. And, let’s face it … we all want to get past it […]
Interactive marketing is all about reactions and changes in your marketing strategy based on the actions of individual customers and prospects. It covers content marketing, trigger-based marketing, event marketing and much more. Entrepreneur contributor AJ Agrawal has shared four tips to make your marketing interactive. One of the best ways that leads to interactive marketing is […]
You don’t have to be Tinder to light a fire under your customer base with word-of-mouth marketing tactics.
If you’re not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends were shared mere minutes ago, while others might be a few days old. So, what gives? Why isn’t your Instagram feed […]
How to use social media to promote your brand without risking your company’s reputation
Where most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow — Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting […]