Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to […]
I don’t know about you, but I have an odd fascination with LinkedIn’s “Who’s Viewed Your Profile” feature. There’s a natural curiosity about who’s checking it out, and why. A fan of my writing? My manager? An ex-boyfriend who’s feeling remorseful as a result of seeing all the great things I’m doing with my life? Regardless […]
1888 PressRelease – Jason Johnson claimed the Small Business Leader 2018 title after demonstrating exponential business growth.Marlin Consulting Solutions offer integrated solutions for high search engine ranking that will increase website traffic.
1888PressRelease – Refreshed and simplified website design enhances the user experience.CipherEx has launched a redesign of its website (www.cipherex.com) that enables customers, partners and other users to find what they’re looking for with greater ease. The site’s cleaner and more simplified look and updated content provide users with a more engaging experience and better align […]
At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain […]
There are many factors that influence the success of a site. The most important is the content. Top quality content can me even poorly designed sites beloved by visitors. Beyond that, though, there are technical issues that can influence search engine ratings of a site, things like security, speed performance, mobile friendliness and SEO. We […]
What is the key to building a better website? Well, you first need an idea. And it needs to be useful. Next, you need to start with the right stuff, the right raw materials. You clicked on the headline of this post, so perhaps you’re already using WordPress or strongly considering it. Good choice. Continue […]
1888PressRelease – GearBubble, a “print on demand” company, now has an integration that allows you to upload products directly to Amazon. You don’t need to buy products or spend any money upfront.
You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the […]
I’m a sucker for a good infographic. Sometimes, it seems like it’s hard to come across a truly remarkable one — one that’s achieved the perfect trifecta of good design, readability, and reliable data. But when they’re well-executed, infographics work wonders, transforming complex topics and dry statistics into visually enticing content. They’re liked and shared […]
MOZ team says, “Hovering your finger over the big red “launch” button for your new website? Hold off for just a second (or 660 of them, rather). There may be SEO considerations you haven’t accounted for yet, from a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking. In today’s Whiteboard Friday, […]
Jonathan Long says, “If you’re starting a business and need an online presence, then you can’t ignore content marketing. Once you determine who your audience and you align your content topics with your search engine optimization strategy, you need to produce and publish the content. Businesses that find success with content marketing all have one thing […]
“Link building” is something I’ve never done in my 19 years of publishing online. In other words, I’ve never spent any time whatsoever emailing strangers and trying to convince them to link to my content. I have, however, been on the receiving end of many link-building requests. And they’ve never worked on me. Now, I […]
1888PressRelease – Dubai – Top UAE legal firm Al Rowaad Advocates & Legal Consultants is excited to announce to its existing and prospective clients that a new Chinese language version of its expansive and informative website has been launched.
Your website is the most important tool you have for turning prospects into customers. There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won’t be able to ultimately get new customers. As a result, your business won’t be able to grow […]
From blog posts to landing pages to job postings, your website may be made up of tens, hundreds; even thousands of individual pages. But regardless how many pages you have on your site, you’ll find that the vast majority of your traffic comes in to a few, very specific pages — often your homepage, your “About” page, your […]
What do B2B buyers actually want from your website? What causes them to leave your website and not return? How many times do typical buyers return to your website before taking the next or final step in the buyer’s cycle? What kind of content is important to them? We looked at the results of the […]
Garenne Bigby says, “Websites that contain on-page search engine optimization are making active progress to gain higher rankings within search results through improved content. This process is done through editing different components of the on-page content as well as the metadata. Sitemaps are a very beneficial tactic for on-page SEO, but they are generally overlooked. A sitemap […]
Sam Davtyan says, “When you’re designing your webpage, you create some stellar text, choose a random format from your website host, and call it done, right? Not if you want to build a successful business page over time. For all the focus that selling techniques like SEO, landing page copy, and keyword descriptions get in […]
Picture your website as a home. Your prospective student database lives in this home. You want your school’s website to gather and store as much information as possible from prospective students. To get these prospects to enter your home (i.e.database) and provide that information, you need to create as many doors as possible. Your website […]
Think back to when you visited a website for the first time. Were you immediately ready to make a purchase? It’s likely that you were not. In fact, 99% of first time website visitors are not ready to buy. Yet, we as marketers often only focus on the 1% who are ready to buy. To […]