Work

7 Phrases That Indicate You Might Be in a Toxic Work Environment
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It’s a situation familiar to many of us: That moment when something just feels off. You have a less-than-great feeling about your work environment, and then, someone utters a phrase that gives you a sinking feeling. It’s a feeling that makes that “off” sensation feel even worse — a feeling that makes you think, “Hmm. […]

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7 Digital Marketing Strategies That Work: A Complete Guide
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There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing a business, it seems like this […]

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Don’t Let Go of Expectations … Put Them to Work in Your Marketing
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We all know the potential trouble associated with expectations: If you expect something to turn out a certain way — and it doesn’t — you likely end up disappointed. Subsequently, traditional wisdom has advised that we let go of our expectations to soften the blow of disappointment and train ourselves to be content with the […]

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How to Focus: 5 Ways to Overcome Distractions at Work
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When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos. I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to a squirrel’s. Checking my RescueTime dashboard […]

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Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
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I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy […]

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Your Content Marketing Won’t Work Without This
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“What is copy?” My wife asked me this a few days ago. I had been going on and on at dinner, hands gesturing, spittle flying, talking about something work-related. She waited patiently until I was finished to ask. Her question jarred me. It had been a while since I’d thought about what “copy” is. And […]

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How to Work with Influencers: The Ultimate Guide
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How much digital content do you consume on a daily basis? It’s tough to put a number on that, isn’t it? Here’s an even tougher question: How much of that content do you genuinely trust — especially when it comes to an investment in a product or a service? According to Twitter, if you really […]

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9 Link Building Email Outreach Templates That Actually Work
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Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me. I’m ambidextrous (I can write with both hands), I’m the adoptive mother of three cats (one of whom is named Kitty), and before coming to […]

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6 Phrases to Demonstrate Active Listening — at Work, or Elsewhere
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A few weeks ago, I had an alarming revelation: I’m a crappy listener. That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me. I couldn’t deny that. And […]

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5 Cognitive Biases You Need to Put to Work … Without Being Evil
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All writing is persuasion in one form or another. This is more obvious in some types of writing than others, but it is nonetheless true for all. When it comes to copywriting, it is clearly true. Every piece of copy we write should drive a reader toward a specific action. “Writing gives you the illusion […]

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6 Reasons Why Your Bedtime Routine Is Wrecking Your Work
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Last night, I began to read an excellent novel right before I went to bed. The plot twists! The engaging dialogue! The cliffhangers! It was a great read. But there was a problem. When I finally went to put the book down two hours later, I was completely wired, and nowhere near sleep. Needless to […]

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Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page
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Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page. In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert […]

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10 Offline Marketing Strategies That Still Work Today
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With social media and the internet, sometimes we forget the effectiveness of traditional marketing methods.

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7 Ways You're Letting Guilt Sabotage Your Work
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When was the last time you felt bad about something you did — or didn’t do? For me, it happened about 30 minutes prior to typing this sentence. I left the house later than I had planned, because I allowed extra time for my workout. I felt guilty for dedicating time to my own stuff, […]

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‘4 Insider Tips for Getting Facebook Ads to Work for You’ – Business.com
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Peter Brooke says, “Facebook Ads are some of the web’s most versatile marketing tools, offering an unparalleled array of targeting options and tools. But just because these options are easy to select doesn’t mean that they’re easy to master. Unlike Google AdWords and most other PPC ads, Facebook Ads don’t rely on matching keywords to […]

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The Science of Speed Reading: How Well Does It Actually Work?
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Imagine breezing through a lengthy business report in mere seconds, or tackling War and Peace in a single afternoon. For many of us, such feats sound like they belong squarely in the realm of science fiction. But to others, “speed reading” is quite real, and can be improved through practice and proper technique. Take six-time […]

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How does drop shipping work?
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Storage issues, and huge initial start up costs is what prevents so many aspiring online marketers from starting an e commerce store. Drop shipping might be the answer. So just what is drop shipping? To have something drop shipped means that it is …

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PPC expands big data work with $17.3M NARA win
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Project Performance Co. is expanding its big data work at the National Archives and Records Administration with a new $17.3 million contract to support how the agency classifies and catalogs NARA records. PPC built and maintained the Description and …

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‘Make It Work: Applying the 6 Top Trends in Content Marketing At Your Business’ – Business.com
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Amie Marse says, “Most business owners know that quality content marketing influences how well their business does overall, especially in its first few years. However, content marketing trends change frequently. Quantity is privileged over quality and vice versa depending on whose advice you take. Some types of content becomes trendy while others fall out of […]

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How SEO and PPC Can Work Together to Maximize ROI
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ron dod seo with ppc SEO and PPC have always been very conflicting ideologies. On one hand, you have a precise profession where every cent counts (PPC), and, on the flip side (SEO), more is better with no regard to logic. Who cares about conversion …

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Rainmaker Rewind: 12 Tips for Creating Calls to Action that Work on LinkedIn Pulse
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This week’s edition of Rainmaker Rewind features our own Sean Jackson and Mica Gadhia on The Missing Link. The dynamic duo welcomed John Nemo, bestselling LinkedIn author and trainer, to discuss calls to action on LinkedIn Pulse. John Nemo is not only personable and an absolute pleasure to listen to, he also knows LinkedIn inside […]

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