‘Test new email marketing methods and be your own benchmark’ – ‘Experian Marketing Forward’ Blog

‘Test new email marketing methods and be your own benchmark’ – ‘Experian Marketing Forward’ Blog

Jacob Davis says, “There was a time when marketing was purely art. The Don Drapers of the world felt that an angle, a message, a concept would work, and then they went and executed – the “genius artist” was at work. Of course, this isn’t entirely true. It’s a romantic idea, though, especially for those of […]

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