The One Irrefutable, Universal Law of Podcasting Success

The One Irrefutable, Universal Law of Podcasting Success

a train - the surprising power of showing up day after day

There is no secret to podcasting success. There is just this:

Show up.

Show up reliably.

Show up reliably over time.

Showing up isn’t half the battle. It’s not 90 percent of the battle. It is the battle.

It’s the battle for audience attention — that grueling war of attrition in which attitude always triumphs over aptitude.

And your attitude is revealed by when you show up, how you show up, and how long you show up over time.

It’s simple to say. It’s hard to do.

Which is why the rewards are so great for those who stick it out.

Like these guys …

Marc Maron has produced 614 episodes of WTF since he launched the show in September 2009. On Monday, he interviewed the President of the United States.

The latter does not occur without the former.

Marc Maron shows the hell up.

Demian Farnwoth has published four new episodes of Rough Draft every week since launching in mid-March of this year. He already has 60 5-star reviews in iTunes.

Jonny Nastor has published three new episodes of Hack the Entrepreneur per week since launching in September 2014. He already has 253 5-star reviews in iTunes.

Demian Farnworth and Jonny Nastor show the hell up reliably.

I have hosted a live postgame show immediately after nearly every Indiana basketball game since the beginning of the 2011–12 season. There are now more than 1,000 people on our email list, a handful of whom donated money to our show before we ever asked for any donations.

I show the hell up reliably and have done it over time. So have my co-hosts.

And because Marc Maron starting showing up, he got better at developing authentic connections with his guests and his audience.

And because Jonny and Demian have shown up reliably, they have become regular, trusted sources of usefulness to their audiences.

And because my co-hosts and I have shown up reliably over time, we are projecting our little hobby podcast to drive five figures in revenue next season.

The constant? Showing up.

It’s what most people won’t do

Half of all podcasts never make it past the 7–10 episode range. Most of the rest are done by episode 20–25.

Only podcasters with a certain attitude and perseverance prevail — a fact that can empower and frighten simultaneously.

Are you up for the challenge?

There is one irrefutable, universal law of podcasting success:

Show up reliably over time.

Do that and you’ll have done what most podcasters won’t do … which is why you’ll have achieved what most podcasters only daydream about: a remarkable show with a loyal audience.

It isn’t easy — few accomplishments worth achieving are. But it is simple.

Just show up.

Will you?

If so, then you’re a Showrunner …

If you have what it takes to show up reliably over time in an effort to build an authentic, useful connection with an audience, then you have what it takes to be a Showrunner.

In fact, you are a Showrunner.

So we want you to join us.

One final Pilot launch of The Showrunner Podcasting Course started yesterday (6/25/15) and it ends next week (7/2/15). It’s one final chance to get Pilot pricing on the course before the price goes up again later this summer.

All you need to bring is the right attitude. We’ll provide the step-by-step guide for developing, launching, and running your remarkable show. And the supportive community of fellow Showrunners inside the course will provide the gentle pushes of motivation we all sometimes need when our attitudes are stricken with moments of weakness.

Join The Showrunner email list. You’ll immediately get details about joining the course. We’re excited to start working with you.

Enter your Email:

Let’s do this together.

About the author

Jerod Morris

Jerod Morris is VP of Rainmaker.FM, the digital marketing podcast network produced by Copyblogger Media. He hosts The Lede and The Showrunner, and recently launched The Showrunner Podcasting Course.

The post The One Irrefutable, Universal Law of Podcasting Success appeared first on Copyblogger.

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