‘Trust Your Customers to Raise Their Hands: How to use non-gated content to more than double high-quality leads’ – MarketingSherpa

‘Trust Your Customers to Raise Their Hands: How to use non-gated content to more than double high-quality leads’ – MarketingSherpa

Courtney Eckerle says, “Challenged to measure ROI on every program and hit a certain number of leads per month, some marketers make potential customers fill out forms to get access to gated content. Instead of forcing form fills, Chris Keller, Vice President of Marketing, Health Catalyst, and his team set their content free in order […]

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